| 100 million people
live in the five states of California, Texas, Florida, Georgia and North
Carolina. 150 million people live in Southern Europe. These are the initial
target markets for the portable units included in the business plan because
they are both the easiest to reach and exhibit the greatest demand due
to the frequency of heatwaves and power brown-outs during hot spells.
Adjacent markets: 100 million in other Southern
US States and 190 million people in Western Europe and the 25 million
Australian market (all shown here in RED) allow immediate natural growth
cycles for sales of the inexpensive portable units. Global markets will
likely catch on gradually.