Red indicates start-up commercial markets for portable systems.

100 million people live in the five states of California, Texas, Florida, Georgia and North Carolina. 150 million people live in Southern Europe. These are the initial target markets for the portable units included in the business plan because they are both the easiest to reach  and exhibit the greatest demand due to the frequency of heatwaves and power brown-outs during hot spells.        Adjacent markets: 100 million in other Southern US States and 190 million people in Western Europe and the 25 million Australian market (all shown here in RED) allow immediate natural growth cycles for sales of the inexpensive portable units. Global markets will likely catch on gradually.

Black shows further markets. Asia expected to act first on large units.

Start-up audience and markets for Large Systems have few limits. Demand for 'free cold' may be almost everywhere. Asian businesses tend to be first to adopt any kind of cost-saving technology; then other markets can be expected to adapt to its presence.

 

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