The TOOLS WE CAN USE
...excerpts from the workshop
"Colors convey, but can also be metabolic switches that speak directly to our organs and cells."
"Shapes, symbols and textures convey some information more easily and precisely than words."
"If the word is 'heavy' but the semiotic of the font and color are 'light', the brain may see nothing."
"Learn from Nature: simple is satisfying; integrity attracts and sustains; consumers are partners."
"Some images and words will close the mind. Some design strategies will open the mind."
"Emerging opportunities to focus and control human response
should more fully adhere the fields of design and well-being."