The TOOLS WE CAN USE
...excerpts from the workshop
"Colors can be metabolic switches that speak directly to our organs, glands and cells."
"Shapes, symbols and textures convey some information more easily and clearly than words."
"If the word is 'heavy' but the semiotic of the font and color is 'light', the brain may see nothing."
"Learn from Newspapers: we own sections. Learn from Nature: consumers are partners."
"Some images and words will close the mind. Some design strategies will open the mind."
"Emerging opportunities to focus and control human response
should more fully adhere the fields of design and well-being."